CRAYOLA SPECTRUM OF OPPORTUNITIES SALES MEETING
Crayola had precise requirements for their national sales meeting. They wanted a destination far from HQ, but within 3 hours driving distance, that offered a selection of venue options and other amusements. The venue needed private learning environments as well as a large, central area to hold hundreds of people and product displays.
Their goal: We need to secure the perfect sales meeting venue, then plan, prep, and execute a vibrant event that will inspire outstanding performance.
We’ll wrangle the details and find viable locations, which we can then scout together to identify the one that will accommodate our needs. Then we’ll begin planning how to make the best use of the space. Let’s also decide what the main takeaway should be for attendees, and how to communicate that message.
- Encourage growth—Choose a location where guests can use free time to proactively network.
- Go big—Engage your audience through décor, lighting, and set design.
- Make it meaningful—Choose a motivational meeting theme that has real substance.
- Complete the objective—Give your team the tools to learn and retain important information.
- Concept Development
- Content Creation
- Collateral Design
- Video Scripting
- Video Production & Editing
- Motion Graphics
- Studio Rental
- Planning & Logistics
- Design & Printing
- Presentation Creation
- Speech Scripting
- Set & Lighting Design
- AV Support
A brand who needs no introduction, Crayola has been sparking childhood creativity since 1903. They must continually stay on top of the game, exploring new tools and technologies that will help today’s young people learn and grow through imagination.
The perfect location was the Renaissance Hotel in Baltimore. For the theme, “Spectrum of Opportunities,” we designed a logo inspired by audio waves and a heartbeat—a nod to the fact that color, the cornerstone of Crayola, gives life and variance to what we see. We then produced all collateral and worked with our sister company, Technicom, to create a remarkable illuminated set design and audiovisual displays.
We also staged Crayola’s own version of Shark Tank, in which sales teams pitched new products in a mock live TV show setting. Fun product demonstration videos were also produced as new selling tools. Overall, we worked with Crayola to execute a flawless meeting—from start to finish.
This ADDY Award-winning sales meeting was planned and executed to successfully fulfill a specific set of needs. With the perfect location and venue, we were able to help employees learn about new season products, placement, and positioning in a vibrant and motivating atmosphere.
The sales team was given the tools to perform well and succeed—and we were happy to help inspire them as they move forward and explore their “Spectrum of Opportunities.”