Who We Are

At First Generation, we work with you to develop strategic marketing initiatives, creative design solutions and a strong brand presence. We have been doing just that for 28 years, working within the government, commercial, education, industrial and corporate sectors. Our multi-talented team has been honored with hundreds of awards, including Emmys, Clios, ADDYs, and awards from The Art Directors Club of New York, The American Institute of Graphic Arts, The Type Directors Club, Graphis, Print Magazine, and the International Association of Business Communicators.

Get to know a little more about us right here, or better yet, come visit. We are headquartered in Allentown, PA with additional office locations in Washington, DC and Vicenza, Italy…. yes, Vicenza, Italy.¬†Il¬†vostro sono sempre benvenuti (you are always welcome).

Meet First Generation

Bill Carmody


Alexandra Shade


Chris Allen

Vice President of Business Development

Steve White

New Technology Director

Sandy Friedman

Marketing Director

James Nash

Creative Director

Phil Hozza


John Costello

Senior Producer/Director

Wayne Persing

Senior Editor

David Beedle

Motion Design Director

Fred Koons

Account Executive

Jim Dodd

Government Capture Manager

Sally Reigle

Graphic Designer

Terri Eline

Account Executive

Dawn Motolese

Traffic Manager

Sheila Dorney

Senior Project Manager

Leila Karam

Office Manager

Kimmy Swoyer

Project Manager

Ouadie Limouni

Interactive Developer / Designer

Cody Oliver