Who We Are

At First Generation, we work with you to develop strategic marketing initiatives, creative design solutions and a strong brand presence. We have been doing just that for 28 years, working within the government, commercial, education, industrial and corporate sectors. Our multi-talented team has been honored with hundreds of awards, including Emmys, Clios, ADDYs, and awards from The Art Directors Club of New York, The American Institute of Graphic Arts, The Type Directors Club, Graphis, Print Magazine, and the International Association of Business Communicators.

Get to know a little more about us right here, or better yet, come visit. We are headquartered in Allentown, PA with additional office locations in Washington, DC and Vicenza, Italy…. yes, Vicenza, Italy.¬†Il¬†vostro sono sempre benvenuti (you are always welcome).

Meet First Generation

Bill Carmody


Alexandra Shade


Terri Eline

Director, Marketing and Engagement

Steve White

New Technology Director

John Costello

Senior Producer/Director

Wayne Persing

Senior Editor

David Beedle

Motion Design Director

Phil Hozza


Jim Dodd

Government Capture Manager

Dawn Motolese

Production Services Manager

Priyanka Nng

Project Manager

Samantha Miller

Account Manager

Elizabeth Harer

Creative Director

Katie Sak

Associate Art Director

Dana Harrison

Graphic Designer

Ouadie Limouni

Interactive Developer / Designer

Emily Stolkowski

Office Manager