It’s end-of-the-day, end-of-the-week, abstract, random, word-associated, freestyle thinking – aerobics for the brain, calisthenics for the soul, playtime for adults. It’s the name of our bar and the name for the stuff that develops there… like our creative experiments… and our product line… and some good conversation… and our newsletter/blog. “I’ll have the usual,” is a phrase we don’t use often. “What’s special today?” is preferred.