Terri Eline

Director, Marketing and Engagement

Terri has held several marketing management roles throughout her professional career. Prior to joining First Generation, Terri served as Channel Marketing Program Leader for global industry leader, Lutron Electronics, Inc. in Coopersburg. During her 6+ years at Crayola, LLC in Easton, she held various marketing roles where she helped lead and execute product launch strategies, communication support tactics and marketing communication campaigns. Most recently, Terri functioned as Manager, International Marketing, for Crayola’s Latin America region.

What’s your favorite word?

What’s your least favorite word?

What’s your favorite book?
“Oh, The Places You’ll Go!” by Dr. Seuss

What’s your favorite movie?
A League of Their Own

What’s your favorite piece of music?
In My Life by The Beatles

What’s your favorite Crayola crayon color?
Burnt Sienna

What five people throughout history would you like to have dinner with?
Cal Ripken Jr., Eleanor Roosevelt, Princess Diana, Sheryl Sandberg, Paul McCartney

What is the one place in the world that you would like to see… again or for the first time?
Galapagos Island (First time)

What is your mantra?
Set Goals. Stay Quiet About Them. Smash The Sh*t Out Of Them. Clap For Your Damn Self.

What would you like to leave for future generations?
Love yourself. Be Kind. Strive for Greatness. Never stop trying to be a better version of yourself. Your write your OWN story! Stay out of the noise ☺

Project Success

It’s all about relationships and building trust, and we did just that with Miller Keystone Blood Center. We’ve partnered to help them tell their story in a unique and differentiate way through a multi-channal marketing approach. I’m excited to see their 2016-2017 campaign come to life!