Sandy Friedman

Marketing Director

Sandy has been providing in-depth marketing direction and account management throughout her career, for clients such as Carpenter Technology, Musculoskeletal Transplant Foundation, Neffs National Bank, Alvernia University and University of Pennsylvania Health System. For nearly four years, she served on the NORWESCAP Board of Directors, a non-profit Community Action Partnership agency in New Jersey providing career and life services and education to low-income clientele.

What’s your favorite word?

What’s your least favorite word?

What’s your favorite book?
Heaven is for Real by Todd Burpo and Lynn Vincent, and any Nicholas Sparks book

What’s your favorite movie?
The Sound of Music directed by Robert Wise

What’s your favorite piece of music?
Country, I know that’s not a “piece” but…

What’s your favorite Crayola crayon color?
Mango Tango

What five people throughout history would you like to have dinner with?
Queen Elizabeth, Sheryl Sandberg, Rosa Lee Parks, Ghandi, George Washington

What is the one place in the world that you would like to see… again or for the first time?
Any tropical island, would love to go back to St Croix/St. John

What is your mantra?
Help whenever you can.

What would you like to leave for future generations?
I’d like to leave the following hope/thoughts: The desire to work hard for your goals and to think beyond themselves.

Project Success

Pennsylvania Youth Theatre (PYT) branding stands out to me because it was such a transformation and the clients' reactions during our presentation were priceless. Initially, the client wasn’t sure if they needed to redo their logo. We convinced them otherwise. After presenting the first option, they were sold and are moving forward to accomplish their goals of rebranding. It's been a great transformation.