Fred Koons

Account Executive

Prior to joining First Generation, Fred served as Director of Marketing for a full-service Marketing/PR firm headquartered in the Lehigh Valley. Koons also held the title Business Development/Marketing Communications Manager for Swagelok® – Allentown Fluid Systems, Inc., where he served as Project Manager for all digital marketing efforts including SEO, market research, and E-marketing. Fred honed his sales expertise as District Manager for ADP in Allentown, where he skillfully delivered HR and payroll solutions to small businesses and achieved the highest sales quota in his division.

Fred is a U.S. Army Veteran who spent seven and half years in the Army. In 2015, Fred was named a “Top 40 Under 40 Military” award winner by for his distinguished military service.

What’s your favorite word?

What’s your least favorite word?

What’s your favorite book?
A Confederacy of Dunces by John Kennedy Toole

What’s your favorite movie?
Toss up between Predator by John McTiernan and The Notebook by Nick Cassavetes

What’s your favorite piece of music?
(Sittin’ On) The Dock of the Bay by Otis Redding

What’s your favorite Crayola crayon color?
Purple Mountains’ Majesty

What five people throughout history would you like to have dinner with?
General Patton, President Reagan, General Sherman, Pope John Paul II, and Bill Murray

What is the one place in the world that you would like to see… again or for the first time?
Iraq, but as a peaceful country

What is your mantra?
“Nobody ever defended anything successfully, there is only attack and attack and attack some more.” -George S. Patton

What would you like to leave for future generations?
Thoughtful, funny, and happy children to continue my family name

Project Success

The B Braun OEM Group’s iBook process was extremely collaborative between many of the different facets of the First Generation family and is helping to streamline the Sales Process for B Braun. We love to see wins like this!