Upon completion of his military career, Bill worked for both Air Products and Health East in their television departments. In 1987 Bill started First Gerneration. Along with his growing list of corporate clients Bill created programming for The History Channel and A&E Networks. Bill has combined his interests and expertise to build this multi-faceted full-service integrated marketing firm. With clients ranging from Crayola to Mack Trucks Bill is proud of the talented and diverse team he has brought together at FG.
What’s your favorite word?
What’s your least favorite word?
What’s your favorite book?
The Old Man and the Sea by Ernest Hemingway
What’s your favorite movie?
The Searchers directed by John Ford
What’s your favorite piece of music?
I’ve Got You Under My Skin by Cole Porter, as sung by Frank Sinatra
What’s your favorite Crayola crayon color?
What five people throughout history would you like to have dinner with?
Ceasar, Napoleon, MacArthur, Christ, my father
What is the one place in the world that you would like to see… again or for the first time?
What is your mantra?
Some rise by sin, some by virtue fall.
What would you like to leave for future generations?
Peace and prosperity
… Mack trucks marketing video for new truck release… shot with super 16 film in Colorado and made to look like a nationwide collection of landscapes. Camera car, helicopter rig, huge crew, state police – big production. And the finished piece was outstanding!