Alexandra Shade

President

Alex has guided strategic marketing and training initiatives for companies including Crayola, Olympus, Touchstone Theatre, Mack Trucks, The Department of Veterans Affairs and The Department of Education. She has held various management positions at The National Broadcasting Company (NBC) and Disney/Buena Vista Television and has vast experience overseeing production for television, videos and multi-platform campaigns. Alex also heads up our Events area, with a focused eye on the details, overseeing every aspect from concept development through completion.

What’s your favorite word?
Yes

What’s your least favorite word?
No

What’s your favorite book?
Right now – The Glass Castle by Jeanette Walls

What’s your favorite movie?
2 – Crossing Delancey directed by Joan Micklin Silver and Married to the Mob directed by Jonathan Demme

What’s your favorite piece of music?
Adagio for Strings by Samuel Barber
Bizarre Love Triangle by New Order
Jackson by June and Johnny Cash

What’s your favorite Crayola crayon color?
Razzmatazz

What five people throughout history would you like to have dinner with?
My Great Grandmother – one of the first women to graduate from Smith College – Louisa Langford, Eleanor Roosevelt, Hillary Clinton, David Ogilvy, Jane Adams

What is the one place in the world that you would like to see… again or for the first time?
Ireland – again

What is your mantra?
It always seems impossible until it’s done – Nelson Mandela

What would you like to leave for future generations?
A tolerant, cleaner and sustainable planet

Project Success

Successfully pulling off the The Olympus Rocks National Sales Meeting in Las Vegas which included taking some extremely smart and buttoned up executives and turning them into bonafide Rockstars complete with training sessions from actual rock stars, pyrtotechniques and an awesome live performance for an audience of 1300.