On September 19th, First Generation proudly produced Just Born’s first Town Hall Meeting in 50 years. Held at the breathtaking Musikfest Café in the new ArtsQuest building on the grounds of the former Bethlehem Steel Company, about 450 of Just Born’s team of associates attended the hugely successful event. The meeting was a celebration of the company’s achievements and an exciting look to the future complete with music, videos, and rehearsed presentations.

FG produced the content for the meeting, worked with the presenters, and staged the event. “We couldn’t have done this without First Generation. They came in at the eleventh hour, helped us organize content, and managed the entire meeting,” says Joané Hockenbury, Organizational Development Manager at Just Born. “Everything ran smoothly and went off without a hitch.”

“Just Born is the maker of some of America’s most iconic candy brands and a large employer in the Lehigh Valley, and we’re so happy to have had the opportunity to work with them on this event,” explains Alexandra Shade, President at First Generation. “It’s every child’s fantasy to work at a candy factory, and for one day we got to join the team too.”

So to Just Born, our sweet teeth and stomachs thank you. Now, pass the PEEPS®, please!