The Creative Team

March 8, 2013

By Sara Lorenz, FG Creative Director

Maya Angelou, an American author and poet, is quoted as saying “You can’t use up creativity. The more you use, the more you have.” And that is certainly true of the creativity that’s flowing here at First Generation. Every day is a frenzy of ideas in action, turning things on their heads, trying this way and that way until – all at once – it all comes together in harmony. It’s a sort of organized chaos with one idea building off of another, and another, until everything clicks and you know you’ve succeeded.

FG AddysOne of the things I’ve come to realize in my nearly seven years at First Generation is that the best ideas and results are rarely the product of one individual. Rather, they are the product of a true team effort. So in this crazy creative world we work in, an inventive, talented and powerful team is crucial. I can honestly say that every person at First Generation is creative. Not just me, not just our designers or our editors…everyone. Our ideas come from all around us, from each other, and through the course of their development as their force and strength increases, so does the force and strength of our organization.

FG Addy AwardsLast week we took home 6 more American Advertising Federation- Greater Lehigh Valley ADDY awards, and once again, the First Generation team showed itself as a creative force to be reckoned with. I’m proud to work with such innovative, inspiring and hard-working people. I may be the Creative Director at FG, but it is the efforts of all of us that brought home those awards – and more importantly – that bring success to our clients.

After all, it’s not the awards that fuel my creativity or inspire passion for what I do everyday. It’s working with our amazing team and our incredible clients. That’s the biggest win I could ask for.

To view our award-winning work, please visit

FG Creative Team

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