First Generation has been named agency of record for The Neffs National Bank, of Neffs, Pennsylvania, a locally based community bank. FG landed the account following their proposal for the bank’s consumer and commercial brand and product marketing campaign and strategic initiatives.

“We are excited to partner with a solid financial institution like The Neffs National Bank and look forward to implementing programs in support of their strong products and strategic goals” remarked First Generation CEO Bill Carmody. “The First Generation team has a wealth of knowledge and experience in the financial industry and we are honored to be selected by The Neffs National Bank as their agency of record.”

First Generation will work side by side with the bank’s management team on all aspects of their marketing, advertising, branding, and marketing communications programs.

About The Neffs National Bank

The Neffs National Bank, located in Lehigh County, has been serving the community since 1923 with a range of services including deposit and loan accounts for consumer and commercial customers. The bank is independently-operated and lead by a dedicated Board of Directors.
www.neffsnatl.com