With the New Year upon us, people flock to gyms and fitness centers to jumpstart resolutions to get fit, lose weight, and be healthy. In order to attract Lehigh Valley hopefuls, 24-7 Fitness Clubs looked to the FG team to develop and execute a new marketing campaign. In response, “Take the First Step” started taking shape and is in full force for the holidays!

A blended campaign that includes print ads, online ads, direct mail, eMarketing, and social media, “Take the First Step” invites people to join 24-7 Fitness with a free two-week trial and a free personal training session to get started, an easy way to learn more about all the clubs have to offer.

“24-7 Fitness Clubs are the racquet sports and fitness destination in the Lehigh Valley for over 30 years,” says John Brinson, CEO of 24-7 Fitness Clubs. “This campaign helps remind people that we are more than just gyms, but are health and fitness clubs with a friendly staff and members to support them in their quest for healthy living. First Generation developed an outstanding new multi-media program to attract people to the clubs.

Does your company have a new product to launch or need a fresh marketing campaign? First Generation can do it all – from initial concepts to designs to various Web, print, and video tactics. Let us know how we can help you – contact@firstgencom.com.