Pictured is Lisa MacGregor, owner of SlingBack MMG, new PR/entertainment marketing partner of First Generation.

First Generation recently announced that is has forged a strategic alliance with SlingBack Marketing & Music Group, LLC. The new partnership extends First Generation’s client offerings to include public relations and entertainment marketing services and broadens SlingBack Marketing & Music Group’s repertoire to offer full service integrated marketing communications and video production services to its clients.

Lisa MacGregor, owner of SlingBack MMG, is a seasoned Marketing and PR executive with more than 20 years of experience in both public and privately held companies. Through this partnership, FG will be able to further integrate and enhance our client marketing communications programs by offering public relations support and alternative marketing programming and consulting for brands that wish to explore synergistic opportunities within the entertainment space.

“SlingBack’s unique service offering is a perfect complement to our integrated marketing services,” says First Generation’s President, Alexandra Shade. “We feel it will help our clients grow their brands and reach.”