First Gen Wins Big at the 2012 ADDYs!

March 3, 2012

Last night’s ADDY Awards Gala brought out the best of the best in Lehigh Valley’s advertising scene. Representatives from agencies and organizations across the Lehigh Valley came together to celebrate the creative spirit of advertising at this year’s awards ceremony and reception at the Hotel Bethlehem, hosted by the Lehigh Valley Ad Club and sponsored by First Generation.

The ADDY Awards are the nation’s largest awards competition, awarding excellence in advertising through over 200 American Advertising Federation member clubs across the country.

First Gen truly represented itself as a creative force to be reckoned with at this years ADDYs,  not only sponsoring the event, but arriving with a total of 19 attendees (all looking quite sharp, I might add), providing our A/V services through our Hotel Bethlehem A/V partnership, and leaving with a total of 11 awards – including 2 Gold!

I wouldn’t expect any less from the amazing team at First Generation. As Creative Director, I’m proud to represent such a talented and committed group who consistently puts forth an incredible effort to create award-winning work for our clients.

First Generation congratulates all of this year’s winners, and sends out a big thank you to the Lehigh Valley Ad Club for hosting the event. We also thank all of our clients, who know that working with us is a “win-win” situation!

Check out all of our winning entries at!

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