Engaging target audiences in a meaningful online conversation through a Web event was the topic of Alex Shade’s presentation at a recent Banana Factory luncheon. Alex, First Generation’s President, spoke before the Lehigh Valley Chapter of the International Association of Business Communicators (IABC) to counsel on the best ways to deliver cost-effective, time-saving information that drives a real-time interaction with your sales force, customers, prospective customers and/or other industry thought leaders.

Ms. Shade referenced numerous Web events produced by First Generation, including a Live Cell Imaging Web Event for Olympus Scientific Equipment Group and a national H1N1 webcast for sanofi-pasteur.

Mark Demko, President of the Lehigh Valley Chapter of the IABC, said, “Alex shared with us the secrets to a successful online event, including how our organizations can leverage webcast technology to connect directly to our customers and prospects. On behalf of the communications professionals affiliated with the Lehigh Valley IABC, we thank Alex and First Generation for revealing their strategies to promote and facilitate webinars and most importantly, to engage our audiences in a virtual dialogue.”

Founded in 1970, The International Association of Business Communicators provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in fields such as Media Relations, Public Affairs, Corporate Communications, Advertising, and Video Production.