It’s no secret that the popularity of online video marketing is growing, boosting market share for online retailers. According to a Mashable article, online video “delivers benefits that include personalization, competitive advantage and cost-effectiveness.”[1] When Olympus was looking for a way to enhance their online (and in-store) presence and effectiveness of their entire new line of PEN cameras – the E-P3, E-PL3 and E-PM1 – they turned to the video experts at First Generation to help shoppers learn more about the benefits and features of this amazing new camera.

The nine PEN video featurettes can be found on shopping sites like bestbuy.com and Amazon. Each video shows demonstrations of exciting new features found on the PEN cameras, highlighting tips on how to utilize the camera’s technology for the best photo results.

A First Gen production crew captured the video footage using professional talent during a two-day shoot in the FG studio. Then a team of producers and editors worked together to deliver high quality, attractive pieces that engage and educate consumers.

Check out the videos here – http://www.amazon.com/Olympus-Thirds-Interchangeable-Digital-14-42mm/dp/B0058PL9SO/ref=sr_1_1?ie=UTF8&qid=1323104917&sr=8-1