Born out of the science labs at Lehigh University and University of Oklahoma, EcoTech Marine (ETM) is FG’s newest client!

This fast-growing Bethlehem-based company engineers and manufactures programmable reef aquarium equipment that mimics native aquatic ecosystems within aquarium tanks. EcoTech’s VorTech propeller pump is the smallest pump on the market, taking up minimal space inside the tank and attaching to the outside of the tank via magnets. Their superior technology is tested and endorsed by marine biologists.

In the next few months, FG and EcoTech will co-develop ETM’s retail partnership program, which will include B2B interactive education modules. The program will reside online and will enhance communication with ETM retailers, as well as train them on the benefits of EcoTech products and how to sell them effectively. The education modules will be gamified to better engage and interest retailers and offer incentives to participate in learning more about ETM.

“We are very excited to work with EcoTech Marine and help them develop and refine their marketing strategies,” says FG Account Manager Sandy Friedman.

On April 18^th, FG’s New Technology Director Steve White will speak to Lehigh University students, faculty, alumni, and community leaders at the Baker Institute at Lehigh University’s annual iDeX: Innovation Conference. The event is a platform for “Inspiring Ideas and Creating Value,” where speakers share ways their work is related to the development of innovation, a successful business or non-profit organization, or progress and social change. 

Steve is speaking as a Composer, Entrepreneur and Workforce Learning Guru, with the last title referring to the work he has pioneered at First Generation. He drives the technology behind marketing initiatives and the training and learning solutions division at FG.  

The public is invited to attend iDeX at Lehigh University on April 18 at 6:00pm in the Packard Lab Auditorium 101. For more information, please visit the event’s Facebook page – goo.gl/uPoZC.

If you’d like to learn more about how FG’s technology-based marketing solutions, mLearning, performance support, and blended learning solutions, please email Steve at swhite@firstgencom.com.