Did you know that First Generation’s Studio is available for rental? Our studio has been used to film commercials, television programs, PSAs, and sales meeting and training videos, as well as photo shoots, live bands, and sound recordings. It’s spacious enough to accommodate multiple Mack trucks, and if you need support for your project, we can provide you with film and HD camera packages, set construction, lighting, camera crew, producers, directors, AV equipment and more!

STUDIO SPECS:

75’ x 46’ x 22’
2-Walled Hard CYC 40’ x 40’
13’ x 12’ Access Doors
Lighting Grid
Dressing, Make-up
Set Construction
Fully Functional 45’ Fixed  Bar Set

AMENITIES:

Kitchen
Security
Conference Room
Storage
Back Lot
Power: 250 Amps

Give us a call at 610-437-4300 for more information on studio rental.

For over 20 years, First Generation has partnered with Victaulic to produce high-quality videos for various Web, trade show, and corporate video needs. While these videos have always proven valuable, the most recent video shoots and end products have shown the effectiveness of using video for engaging storytelling and how it can be useful for many audiences.

For example, after installing truss and a suspended drop ceiling in the studio, FG shot the installation of AquaFlex® braided sprinkler drops by a professional pipe fitter, as well as the  installation using the traditional hard pipe method, showing the reduced installation time when using AquaFlex. While this video was created for internal uses, the Victaulic sales team was able to gain knowledge about professional pipe fitters, the product itself, and how to position the product better over the competition and may potentially use it as an external sales tool.

On another shoot, FG shot a sales training video to explain how Victaulic’s new Vic-Press™ pipe clamping system works, simulating a 2” pipe installation. In addition, First Gen is editing the video for use as a promotional tool for the sales team to promote the efficiency of the installation process to their clients.

“The video work we do with FG has armed our sales force with compelling evidence that our products work as advertised,” says Scott Frey, Marketing Communications Manager at Victaulic. “This is especially critical with the specifying engineers that we call on. FG’s ability to respond to our demanding schedules has helped us meet very tight deadlines.”

Well-produced and edited video is a very captivating, storytelling tool for many First Gen clients. We’re very pleased that our videos provide multipurpose use at Victaulic. Being able to tell a story to many viewers with one video is very cost effective and strategic. Is there a video project you need help with? Just drop First Generation a line and learn how digital storytelling may work for your company!