It’s end-of-the-day, end-of-the-week, abstract, random, word-associated, freestyle thinking – aerobics for the brain, calisthenics for the soul, playtime for adults. It’s the name of our bar and the name for the stuff that develops there… like our creative experiments… and our product line… and some good conversation… and our newsletter/blog. “I’ll have the usual,” is a phrase we don’t use often. “What’s special today?” is preferred.

As this is our first newsletter/blog, let’s start at the beginning, shall we?

Blog 1 In The First Place

May 21st, 2015 by William Sloan

With a name like First Generation, certain thoughts automatically come to mind… like firsts… and generations… see what I did there? We’ll hold off on generations, and everything that implies, until a later date but what about “firsts”? What about ground breakers and conceptualists? How would our lives be different if these things never happened in the first place?

 

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First Impression – Establishing a Presence

1439 – Guttenberg introduced printing to Europe for the first time. His invention of mechanical movable type printing started the Printing Revolution and is widely regarded as the most important event of the modern period. If it weren’t for him, there would be no Barnes & Noble! Oh right… then that happened.

 

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First Calculation – Making a Difference

1822 – The Difference Engine is a mechanical calculator, first purposed and developed by Charles Babbage in 1822, that was capable of computing several sets of numbers and making hard copies of the results. In a sense, he invented data, thereby creating jobs for millions and millions of efficiency experts and analytics sales reps to come.

 

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First Inspiration – Taking a Fresh Look

1890 – Vincent Van Gogh was so far ahead of his time, that the first painting he sold, was also the only painting he sold during his lifetime – Red Vineyard at Arles. It was exhibited in Brussels in 1890, and sold to the Belgian artist and art collector Anna Boch for 400 francs ($78.00). Ms. Boch’s descendants are presumably pleased with her purchase.

 

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First Derivation – Setting Things in Motion

1908 – French caricature artist Émile Cohl created what is considered to be the first animated cartoon. Fantasmagorie is a black and white short film composed of 700 drawings illuminated on a glass plate. The famous American mouse didn’t show up until much later.

 

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First Exploration – Expanding Horizons

1969 – Neil Armstrong was the first man to walk on the moon – “…one small step for man… one giant leap for mankind.” And to think, he was only looking for the nearest Wawa…

 

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First Appellation – Embracing Change

2001 – Steve Jobs introduced the world to the very first iPod, effectively changing the way we listen to music as well as vastly altering the music industry, while, at the same time, creating a vehicle for a level of rudeness never previously imagined.

 

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First Generation – Identifying Yourself

Now – We honor what’s gone before and rethink it for what’s about to be – establishing, differentiating, seeing, energizing, expanding, embracing and identifying the best you. It’s what we do.

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