Blog 5 It’s Simple!October 13th, 2015
But, how simple? Your marketing, that is. Do you feel that you need an Engineer to pull off all the moving parts? Does it need to be that complicated?
In this day and age, we have so many opportunities and ways to market our business. And, as I was preparing to send my son off to college, I had so many things I wanted to tell him about marketing himself – listen, get involved, stay focused, be true to yourself, speak up, be attentive, study hard, have fun, sleep well, ask questions, think, lead and follow, and so many more. And then I realized, it’s much of the same things I tell, and ask of, my clients (well, I don’t tell them to sleep well). It seems like a lot to do, but some of the most important things like listening and being true to yourself should be prominent in your marketing messages.
So, why are the above things so important? Let’s break them down:
- Listen – listen to your audience, your sales force, and your employees, even your competitors. They all have important things to say!
- Get involved – more than just with associations or tradeshows in your industry, get involved with your community. It will pay you back in dividends not always directly seen at the bottom line, but very valuable.
- Stay focused – there are a lot of distractions, stay on target. But, sometimes the target moves, then refocus.
- Be true to yourself – determine who you are and stay with it. There is nothing more frustrating than a company who doesn’t know who they are.
- Speak up – be vocal, tell your stories about your successes. And, if there is a better way, do it.
- Be attentive – pay attention to what is happening around you. Pick your head up and look around, inside and outside of your world.
- Study hard – do your homework, also known as analysis; how is your marketing working. If it’s not working, find out why and what you need to do to make it work harder for you.
- Have fun – enjoy what you are doing, and show the lighter side of your company – get personal.
- Sleep well – it’s when you make the best decisions.
- Ask questions – a lot of them.
- Think – why are you doing what you do? Are there other things I should be doing?
- Lead and follow – it’s important to be a leader, everyone wants to be at the top. But, sometimes it’s important to see who is ahead of you when you are following. How did they get ahead of you?
So, it seems like a long list and its not your typical “set your goals and objectives, what’s your single basic benefit” marketing blah, blah, blah, but it’s just about staying in tune with your brand and getting your homework done!
~ Sandy Friedman